I don’t often use the word “hate” as it is usually a waste of energy, but in 2013 I read something that I absolutely hated in the book The Answer by John Assaraf.
Assaraf wrote that for any idea, there is a gestational period, much like a baby gestating in the womb for nine months before it’s born. He calls this the Law of Gestation or the Law of Incubation. According to this Law, when you attract an idea, there is a gestational period that goes along with it. The idea must be planted like a seed, nurtured, and allowed to grow and develop naturally.
You would think that this idea would come naturally to me and be easy to accept. After all, that’s how nature works. Right?
Wrong! I hated this idea! All I wanted three years ago was to have massive success in my business right then and there.
I not only wanted it, but I thought actually I needed it. After all, I live in the same instant gratification society that you do.
And, guess what happened?
Instead of instant success, I began to suffer from Shiny Object Syndrome and was looking into every potential solution to help me get to six-figure success. It seemed like the harder I tried, the more I struggled. Ultimately, I ended up over $50,000 in debt with buckets full of deep, horrible guilt and shame.
And, I know I’m not alone. I know how easy it is to get into debt for something you desperately want and think you have to have NOW.
The problem though is that without realizing it, rushing and pushing forward for the sake of instant gratification is actually rooted in fear and a lack of trust.
I tried to outsmart nature and the natural incubation period of seeds and dreams. As you can imagine, I didn’t win that battle.
There will always be a learning curve in life and business, especially in entrepreneurship. But if you accept that this is a process that you can accelerate—yet it will still take time and patience—you’ll eventually be better off. Rushing like crazy to make it all work overnight doesn’t work.
I am now achieving the dreams I had 3 and 5 years ago. My business is flowing better than ever and everything is much more effortless and exciting because I now have the experience and knowledge that I couldn’t have possibly had when I was first starting.
If you’re feeling pressure for success, you are living in fear—
Fear that if you don’t achieve massive success right away, you will have to return to a job or situation that didn’t fuel your heart.
Fear that you will have to give up your dreams.
Fear that others will judge you and hold you in contempt.
Fear that you won’t measure up.
Those fears, my dear, only cause you to sabotage your success.
Nothing sustainable is born or achieved overnight. It is so important that you understand that the so-called “over night successes” you see all over the entrepreneurial world aren’t overnight successes at all! They are polished, well crafted, developed businesses that took years to get to where they are.
Here are 5 things to remember to help you use the Law of Gestation in your favor:
- When you’re feeling impatient, ask: What am I afraid of? Why am I rushing? Is what I fear really true?
- Turn to gratitude and appreciation to get back to focusing on something positive.
- Remember that YOU ARE ENOUGH just as you are. You’re not your metrics, performance, bank account or results, You’re so much more than that.
- To accelerate your goals, take action continuously and consistently which will create momentum.
- Remember that Rome really wasn’t built in a day. Every step you take stacks up on every other step in order to build your dream. You WILL get there, but it will take time. Have heart in the fact that you are not alone in this.
I would love to know if this email resonates with you. Writing it was super important for me because I struggled with this so much in the past and it got me into serious trouble.
My hope is that your reading this can help you to learn to stay on course in your journey so you can incubate your dreams and goals into reality. Have trust in the fact that nature has the odds stacked in your favor, and everything is being taken care of and unfolding exactly as it is supposed to—even if it doesn’t always feel like it. Patience is key to success.